What Is Link Building?
Link building is one of the most important techniques used in SEO. Although Google doesn’t tell us exactly how they weigh each SEO ranking factor, we know that obtaining quality backlinks from external websites is one of the best things you can do to build the reputation of your site. When high-quality, industry relevant websites link to your site, it indicates to search engines that you have valuable content that is worth sharing.
Link building requires knowledge of what makes a good backlink and how to obtain them. Our in-house link acquisition team knows how to research and identify the best opportunities for securing backlinks. Good links need to come from relevant sources and make sense in context with the content on the page where the link sits. When you have quality links to your site, search engines will see them as a sign of authority and confidence in the quality and relevance of your site.