What Is Local SEO?
Local SEO is search engine optimisation with a local twist. It focuses on promoting your brand within your geographic location, rather than taking a nationwide or even international approach to marketing. Local SEO aims to find local customers, whether for a business that provides its services offline or for one based online with a strong local connection. It uses a range of practices to improve search engine visibility for local businesses and grow organic traffic. Businesses can use local SEO to target a customer base in their area and position their products and services accordingly. It involves using multiple techniques, including content, citations, and social media to create a local presence online.