About Remarketing
Remarketing (also called retargeting) is one of the most effective types of online advertising you can use. It involves displaying online ads to people who have already visited your website in recent days or weeks. To do this, a cookie is placed on the visitor’s device so that it can later show them relevant ads. Remarketing is an excellent way to add to your PPC campaigns and improve your ad targeting for better results. You can ensure you don’t lose customers who get distracted or are still thinking, and you can bring repeat customers back, too.